Looking back on the past 10 years : #10YearChallenge

The latest social media craze is the 10YearChallenge. Wow, digging into the archives for our 10YearChallenge was certainly interesting. But in a good way…ūüėä

Reflecting over the past 10 years – it’s easy to quickly see the obvious changes, such as graphic design of our marketing collateral, product models & technology has improved greatly, and even the page size of our catalogues has changed! Our products & services offering has grown, to cater for our clients needs as the Health & Safety requirements have increased to help make New Zealand a safer place to work. While some may say its more paperwork, or more PPE – the bottom line which is what matters most, is that more Kiwi’s are getting home safely to their families.¬†

Below are some key figures which make up our #10YearChallenge…




Staff Numbers



Safety Boot styles



Hi Viz Clothing styles



Product Catalogue pages



Customer Service



While some of these numbers may not have a huge mathematical difference, what matters most is that our Customer Service has kept its position.

Our current Auckland based team. Remote staff not pictured.


All Guard Safety is still proudly NZ family owned & operated – having started from small beginnings in the garage at home, and a van as a mobile showroom in 1997. Now, based in Onehunga with our trade shop, offices & warehouse under one roof – we are looking forward to the next 10 years!

About the author / Melisa Capper